Amazon

Unveiling the Journey to Success

Capturing Inspiring Stories from Small Business Owners across the Globe

The Business Problem

Owning and running a small business takes commitment. Long hours, stressful deadlines, caffeine overdrive, and on top of it all, there’s that feeling of “building the plane while you fly.” Amazon charged JAR with creating a show that spoke to their Small Business team’s audience – naturally, small business owners. The podcast was meant to motivate, inspire, and educate this key Amazon audience.

Our Shared Solution

This Is Small Business, created by JAR Audio, is a show that highlights the struggles of small business owners and celebrates their work. Our goal was to motivate, inspire, and educate small business owners (our primary listeners) and tell good stories that implicitly highlight Amazon’s commitment to empowering small business owners.

Key Results

Engagement

  • 85% listen through rate

Charting

  • Charted on Apple Podcasts US: Entrepreneurship #1, Business: #2
  • Ranked within the top 1% of 7-day & 30-day downloads of all podcasts based on industry averages
  • Secured a feature on Apple Podcast directory (New & Noteworthy)

Awards

  • Nominated for Quill Podcast Award for Best Business podcast

“Thank you for being patient, but also pushing me in the right ways. This has been a challenging experience for me in many ways and having JAR as a partner has helped me sleep better at night. I know you guys have my (our) back and am constantly reminded that I was right in choosing JAR as our partner.”

Andrea Marquez – Sr. Story Producer & Host, Podcast Programming Amazon